J
2020
The KPI Hierarchy for CRM and Marketing
JANÁKOVÁ, Milena, Petr SUCHÁNEK, Peter PADYŠÁK and Josef BOTLÍK
Basic information
Original name
The KPI Hierarchy for CRM and Marketing
Edition
GIS Business, 2020, 1430-3663
Other information
Type of outcome
Článek v odborném periodiku
Field of Study
10200 1.2 Computer and information sciences
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
School of Business Administration in Karvina
Keywords in English
Computer Software; Information and Knowledge; KPI, Marketing; Customer Relationship Management
Tags
International impact, Reviewed
V originále
The purpose of this paper is to specify the recommended KPI hierarchy for marketing in CRMs in case small business. The value of this paper is in comprehensive work with KPIs. These KPIs were around 192. It is not the ability of small business to work with everyone. Originality is visible in the volume of recommended KPIs for small business based on data derived from the real situation that focuses on consulting services.
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