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This paper analyses the impact of COVID-19 on the identification of changes in the firm´s behaviour through adaptability and adjustment of the business model. The logic of the focus lies in the adaptability of business in response interconnection of pandemic triggering events in the connection of the reaction of managerial decisions. The paper aims to define the level of impact of changes of businesses in elements of the Canvas Business Model. Subsequently, we examine how businesses can do to respond quickly to the stimuli, and the formation of subsequent specific measures and innovative strategies of businesses. Methodologically, the paper combines a search of available resources and the subsequent impacts of changes in the business models of firms based on a search within the ongoing changes. Next, an exploratory quantitative research design based on interviews with key informants of family/nonfamily businesses in Czechia is accomplished. The period before and during the pandemic (2019 – 2020) is monitored. Data are processed using the econometric software EViews. The Mann-Whitney U test is used in the statistics. The proposal and discussion formulate business model shifts for resilient and flexible approaches to capturing business value.