KAJZAR, Patrik. Influence of selected factors on the repeat purchase of the a package tour - Case study from tourism of the Moravian-Silesian Region. Prace i Studia Geograficzne. 2021, vol. 66, No 2, p. 55-69. ISSN 0208-4589. Available from: https://dx.doi.org/10.48128/PISG/2021-66.2-04.
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Basic information
Original name Influence of selected factors on the repeat purchase of the a package tour - Case study from tourism of the Moravian-Silesian Region
Authors KAJZAR, Patrik (203 Czech Republic, guarantor, belonging to the institution).
Edition Prace i Studia Geograficzne, 2021, 0208-4589.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50901 Other social sciences
Country of publisher Poland
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/47813059:19520/21:A0000222
Organization unit School of Business Administration in Karvina
Doi http://dx.doi.org/10.48128/PISG/2021-66.2-04
Keywords in English Consumer behaviour; Customers; Factors; Moravian-Silesian Region; Package tour; Tourism
Changed by Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 13:11.
Abstract
The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers' and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price/quality. This study is important not only for the marketers' but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.
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