D 2021

Information accessibility as an important global factor in accessible tourism

STUCHLÍKOVÁ, Jana a Milena BOTLÍKOVÁ

Základní údaje

Originální název

Information accessibility as an important global factor in accessible tourism

Autoři

STUCHLÍKOVÁ, Jana (203 Česká republika, garant, domácí) a Milena BOTLÍKOVÁ (203 Česká republika, domácí)

Vydání

21st. Žilina, International Scientific Conference Globalization and its Socio-Economic Consequences 2021: SHS Web of Conferences 129, od s. 1-10, 10 s. 2021

Nakladatel

Žilinská univerzita v Žilině

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50803 Information science

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

Kód RIV

RIV/47813059:19240/21:A0000891

Organizační jednotka

Filozoficko-přírodovědecká fakulta v Opavě

ISSN

Klíčová slova česky

Informační přístupnost; přístupný cestovní ruch; konkurenční výhoda

Klíčová slova anglicky

Information accessibility; accessible tourism; competitive advantage

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 4. 2. 2022 19:15, Ing. Milena Botlíková, Ph.D.

Anotace

V originále

Research background: The modern tourism industry has undergone many significant changes in recent years, from the increasingly massive use of modern technologies, through the negative effects of the COVID-19 pandemic, to a new trend in the form of increasing domestic tourism. If the tourism businesses wants to succeed in a competitive environment, they should focus on the quality of the information they publish on their websites, social networks or through other sources with greater intensity than before. Information accessibility is an important factor on the basis of which potential clients decide on the purchase of a tourist product. Until now, companies focused primarily on foreign clients now have more room to focus on the much-neglected issue of accessibility for clients with specific needs; on the other hand, companies focused on domestic clients can also expand the range language versions of their information channels. In addition, the fact that the accessibility of tourism businesses not only brings a competitive advantage, but also strengthens the economic potential of the region. Purpose of the article: The aim of the paper is to map the level of information accessibility of tourism companies, primarily gastronomic facilities in the Czech Republic. Methods: Primary data obtained from controlled interviews with representatives of professional associations and operators of monitored facilities and secondary data from publicly available sources were used. Findings & Value added: The paper contains model examples of the state of information accessibility in tourism companies.