2021
Information accessibility as an important global factor in accessible tourism
STUCHLÍKOVÁ, Jana a Milena BOTLÍKOVÁZákladní údaje
Originální název
Information accessibility as an important global factor in accessible tourism
Autoři
STUCHLÍKOVÁ, Jana (203 Česká republika, garant, domácí) a Milena BOTLÍKOVÁ (203 Česká republika, domácí)
Vydání
21st. Žilina, International Scientific Conference Globalization and its Socio-Economic Consequences 2021: SHS Web of Conferences 129, od s. 1-10, 10 s. 2021
Nakladatel
Žilinská univerzita v Žilině
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50803 Information science
Stát vydavatele
Slovensko
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
elektronická verze "online"
Odkazy
Kód RIV
RIV/47813059:19240/21:A0000891
Organizační jednotka
Filozoficko-přírodovědecká fakulta v Opavě
ISSN
Klíčová slova česky
Informační přístupnost; přístupný cestovní ruch; konkurenční výhoda
Klíčová slova anglicky
Information accessibility; accessible tourism; competitive advantage
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 4. 2. 2022 19:15, Ing. Milena Botlíková, Ph.D.
Anotace
V originále
Research background: The modern tourism industry has undergone many significant changes in recent years, from the increasingly massive use of modern technologies, through the negative effects of the COVID-19 pandemic, to a new trend in the form of increasing domestic tourism. If the tourism businesses wants to succeed in a competitive environment, they should focus on the quality of the information they publish on their websites, social networks or through other sources with greater intensity than before. Information accessibility is an important factor on the basis of which potential clients decide on the purchase of a tourist product. Until now, companies focused primarily on foreign clients now have more room to focus on the much-neglected issue of accessibility for clients with specific needs; on the other hand, companies focused on domestic clients can also expand the range language versions of their information channels. In addition, the fact that the accessibility of tourism businesses not only brings a competitive advantage, but also strengthens the economic potential of the region. Purpose of the article: The aim of the paper is to map the level of information accessibility of tourism companies, primarily gastronomic facilities in the Czech Republic. Methods: Primary data obtained from controlled interviews with representatives of professional associations and operators of monitored facilities and secondary data from publicly available sources were used. Findings & Value added: The paper contains model examples of the state of information accessibility in tourism companies.