Detailed Information on Publication Record
2021
Information accessibility as an important global factor in accessible tourism
STUCHLÍKOVÁ, Jana and Milena BOTLÍKOVÁBasic information
Original name
Information accessibility as an important global factor in accessible tourism
Authors
STUCHLÍKOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution) and Milena BOTLÍKOVÁ (203 Czech Republic, belonging to the institution)
Edition
21st. Žilina, International Scientific Conference Globalization and its Socio-Economic Consequences 2021: SHS Web of Conferences 129, p. 1-10, 10 pp. 2021
Publisher
Žilinská univerzita v Žilině
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50803 Information science
Country of publisher
Slovakia
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
References:
RIV identification code
RIV/47813059:19240/21:A0000891
Organization unit
Faculty of Philosophy and Science in Opava
ISSN
Keywords (in Czech)
Informační přístupnost; přístupný cestovní ruch; konkurenční výhoda
Keywords in English
Information accessibility; accessible tourism; competitive advantage
Tags
International impact, Reviewed
Změněno: 4/2/2022 19:15, Ing. Milena Botlíková, Ph.D.
Abstract
V originále
Research background: The modern tourism industry has undergone many significant changes in recent years, from the increasingly massive use of modern technologies, through the negative effects of the COVID-19 pandemic, to a new trend in the form of increasing domestic tourism. If the tourism businesses wants to succeed in a competitive environment, they should focus on the quality of the information they publish on their websites, social networks or through other sources with greater intensity than before. Information accessibility is an important factor on the basis of which potential clients decide on the purchase of a tourist product. Until now, companies focused primarily on foreign clients now have more room to focus on the much-neglected issue of accessibility for clients with specific needs; on the other hand, companies focused on domestic clients can also expand the range language versions of their information channels. In addition, the fact that the accessibility of tourism businesses not only brings a competitive advantage, but also strengthens the economic potential of the region. Purpose of the article: The aim of the paper is to map the level of information accessibility of tourism companies, primarily gastronomic facilities in the Czech Republic. Methods: Primary data obtained from controlled interviews with representatives of professional associations and operators of monitored facilities and secondary data from publicly available sources were used. Findings & Value added: The paper contains model examples of the state of information accessibility in tourism companies.