JANÁKOVÁ, Milena. Information Support for CRM Decision Making and Databases. In 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karvina, 2021, p. 257-263. ISBN 978-80-7510-456-4.
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Basic information
Original name Information Support for CRM Decision Making and Databases
Authors JANÁKOVÁ, Milena.
Edition Karviná, 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings. p. 257-263, 7 pp. 2021.
Publisher Silesian University in Opava, School of Business Administration in Karvina
Other information
Type of outcome Proceedings paper
Confidentiality degree is not subject to a state or trade secret
Organization unit School of Business Administration in Karvina
ISBN 978-80-7510-456-4
Keywords in English CRM; database; information support; information technology; knowledge
Changed by Changed by: Mgr. Milena Janáková, Ph.D., učo 48743. Changed: 30/12/2021 20:56.
Abstract
This article focuses on the optimal information support based on CRM databases to have stored data in suitable structure and up to date for CRM decision making. The method solution is based on a review of the literature, specification of suitable metrics and subsequent data collection to evaluate database support. The value added is visible in the common recommendation for database support in the form of a combination of the necessary processes and knowledge for sharing with IT users. There seems to be a gap in the optimal sharing of information and adopted database support in CRM.
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