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@inproceedings{55261, author = {Janáková, Milena}, address = {Karviná}, booktitle = {3rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings.}, keywords = {CRM; database; information support; information technology; knowledge}, location = {Karviná}, isbn = {978-80-7510-456-4}, pages = {257-263}, publisher = {Silesian University in Opava, School of Business Administration in Karvina}, title = {Information Support for CRM Decision Making and Databases}, year = {2021} }
TY - JOUR ID - 55261 AU - Janáková, Milena PY - 2021 TI - Information Support for CRM Decision Making and Databases PB - Silesian University in Opava, School of Business Administration in Karvina CY - Karviná SN - 9788075104564 KW - CRM KW - database KW - information support KW - information technology KW - knowledge N2 - This article focuses on the optimal information support based on CRM databases to have stored data in suitable structure and up to date for CRM decision making. The method solution is based on a review of the literature, specification of suitable metrics and subsequent data collection to evaluate database support. The value added is visible in the common recommendation for database support in the form of a combination of the necessary processes and knowledge for sharing with IT users. There seems to be a gap in the optimal sharing of information and adopted database support in CRM. ER -
JANÁKOVÁ, Milena. Information Support for CRM Decision Making and Databases. In \textit{3rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings.}. Karviná: Silesian University in Opava, School of Business Administration in Karvina, 2021, p.~257-263. ISBN~978-80-7510-456-4.
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