D 2021

Information Support for CRM Decision Making and Databases

JANÁKOVÁ, Milena

Basic information

Original name

Information Support for CRM Decision Making and Databases

Authors

Edition

Karviná, 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings. p. 257-263, 7 pp. 2021

Publisher

Silesian University in Opava, School of Business Administration in Karvina

Other information

Type of outcome

Stať ve sborníku

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7510-456-4

Keywords in English

CRM; database; information support; information technology; knowledge
Změněno: 30/12/2021 20:56, Mgr. Milena Janáková, Ph.D.

Abstract

V originále

This article focuses on the optimal information support based on CRM databases to have stored data in suitable structure and up to date for CRM decision making. The method solution is based on a review of the literature, specification of suitable metrics and subsequent data collection to evaluate database support. The value added is visible in the common recommendation for database support in the form of a combination of the necessary processes and knowledge for sharing with IT users. There seems to be a gap in the optimal sharing of information and adopted database support in CRM.