JURÁŠKOVÁ, Olga and HORŇÁK PAVEL. Velký slovník marketingových komunikací. Praha: Grada, 2012. ISBN 978-80-247-4354-7.
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Basic information
Original name Velký slovník marketingových komunikací
Authors JURÁŠKOVÁ, Olga and HORŇÁK PAVEL.
Edition Praha, 2012.
Publisher Grada
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit School of Business Administration in Karvina
ISBN 978-80-247-4354-7
Changed by Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 6/1/2022 15:44.
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