Psychologie reklamy

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Publications Přehled o publikaci

Přehled o publikaci

B 2012

Psychologie reklamy

VYSEKALOVÁ, Jitka

Basic information

Original name

Psychologie reklamy

Authors

VYSEKALOVÁ, Jitka

Edition

4. vyd. Praha, 2012

Publisher

Grada

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-80-247-4005-8

Changed: 6/1/2022 15:47, Ing. Kateřina Matušínská, Ph.D.

VYSEKALOVÁ, Jitka. Psychologie reklamy. 4th ed. Praha: Grada, 2012. ISBN 978-80-247-4005-8.

@book{55886,
   author = {VYSEKALOVÁ, Jitka},
   address = {Praha},
   edition = {4.},
   location = {Praha},
   isbn = {978-80-247-4005-8},
   publisher = {Grada},
   title = {Psychologie reklamy},
   year = {2012}
}

TY  - BOOK
ID  - 55886
AU  - VYSEKALOVÁ, Jitka
PY  - 2012
TI  - Psychologie reklamy
PB  - Grada
CY  - Praha
SN  - 9788024740058
ER  -

VYSEKALOVÁ, Jitka. \textit{Psychologie reklamy}. 4th ed. Praha: Grada, 2012. ISBN~978-80-247-4005-8.