C 2021

Internationalisation and Competitive Strategies of Enterprises

ZAPLETALOVÁ, Šárka

Basic information

Original name

Internationalisation and Competitive Strategies of Enterprises

Authors

ZAPLETALOVÁ, Šárka (203 Czech Republic, guarantor, belonging to the institution)

Edition

Singapore, Contemporary Entrepreneurship Issues in International Business, p. 139-168, 30 pp. Volume 1, 2021

Publisher

World Scientific

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

50204 Business and management

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

RIV identification code

RIV/47813059:19520/21:A0000258

Organization unit

School of Business Administration in Karvina

ISBN

978-981-12-2843-8

Keywords (in Czech)

Competitive strategies; Foreign markets; International activities; Internationalisation of entrepreneurial activities; Strategic decisions

Keywords in English

Competitive strategies; Foreign markets; International activities; Internationalisation of entrepreneurial activities; Strategic decisions
Změněno: 6/1/2022 16:20, Ing. Šárka Zapletalová, Ph.D.

Abstract

V originále

The internationalisation of entrepreneurial activities is a necessity for the majority of entrepreneurial subjects. The internationalisation of entrepreneurial activities is represented by the geographic expansion of entrepreneurial activities across national borders. Internationalisation is a phenomenon researched intensively over the last few decades from a variety of viewpoints. Issues such as the development of international activities and factors favouring or disfavouring internationalisation have been studied for both large enterprises as well as small and medium enterprises. The internationalisation of entrepreneurship activities counts among long-lasting strategic decisions; these decisions bring significant changes in running an enterprise and are conditioned by them as well. The entrance of an enterprise on the market itself allows for a significant opportunity, so long as the said enterprise possesses the proper readiness, which grants it the chance to develop entrepreneurial activities (business) in the foreign markets. Entrepreneurial activities in international markets bring significant changes in competitive strategy. The objective of this chapter is to identify a possible connection between competitive strategy and international activities in the internationalisation of the studied enterprises. The study is based on primary data collected from a recent survey of enterprises from the Czech Republic. The relationships of interest are analysed using relevant regression techniques