ZAPLETALOVÁ, Šárka. Internationalisation and Competitive Strategies of Enterprises. In Pavlína Jasovska, Danielle Logue, Hussain G. Rammal. Contemporary Entrepreneurship Issues in International Business. Singapore: World Scientific, 2021, p. 139-168. Volume 1. ISBN 978-981-12-2843-8. Available from: https://dx.doi.org/10.1142/9789811228445_fmatter.
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Basic information
Original name Internationalisation and Competitive Strategies of Enterprises
Authors ZAPLETALOVÁ, Šárka (203 Czech Republic, guarantor, belonging to the institution).
Edition Singapore, Contemporary Entrepreneurship Issues in International Business, p. 139-168, 30 pp. Volume 1, 2021.
Publisher World Scientific
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 50204 Business and management
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
WWW URL
RIV identification code RIV/47813059:19520/21:A0000258
Organization unit School of Business Administration in Karvina
ISBN 978-981-12-2843-8
Doi http://dx.doi.org/10.1142/9789811228445_fmatter
Keywords (in Czech) Competitive strategies; Foreign markets; International activities; Internationalisation of entrepreneurial activities; Strategic decisions
Keywords in English Competitive strategies; Foreign markets; International activities; Internationalisation of entrepreneurial activities; Strategic decisions
Changed by Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 6/1/2022 16:20.
Abstract
The internationalisation of entrepreneurial activities is a necessity for the majority of entrepreneurial subjects. The internationalisation of entrepreneurial activities is represented by the geographic expansion of entrepreneurial activities across national borders. Internationalisation is a phenomenon researched intensively over the last few decades from a variety of viewpoints. Issues such as the development of international activities and factors favouring or disfavouring internationalisation have been studied for both large enterprises as well as small and medium enterprises. The internationalisation of entrepreneurship activities counts among long-lasting strategic decisions; these decisions bring significant changes in running an enterprise and are conditioned by them as well. The entrance of an enterprise on the market itself allows for a significant opportunity, so long as the said enterprise possesses the proper readiness, which grants it the chance to develop entrepreneurial activities (business) in the foreign markets. Entrepreneurial activities in international markets bring significant changes in competitive strategy. The objective of this chapter is to identify a possible connection between competitive strategy and international activities in the internationalisation of the studied enterprises. The study is based on primary data collected from a recent survey of enterprises from the Czech Republic. The relationships of interest are analysed using relevant regression techniques
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