C
2021
Internationalisation and Competitive Strategies of Enterprises
ZAPLETALOVÁ, Šárka
Basic information
Original name
Internationalisation and Competitive Strategies of Enterprises
Edition
Singapore, Contemporary Entrepreneurship Issues in International Business, p. 139-168, 30 pp. Volume 1, 2021
Publisher
World Scientific
Other information
Type of outcome
Kapitola resp. kapitoly v odborné knize
Field of Study
50204 Business and management
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
printed version "print"
RIV identification code
RIV/47813059:19520/21:A0000258
Organization unit
School of Business Administration in Karvina
Keywords (in Czech)
Competitive strategies; Foreign markets; International activities; Internationalisation of entrepreneurial activities; Strategic decisions
Keywords in English
Competitive strategies; Foreign markets; International activities; Internationalisation of entrepreneurial activities; Strategic decisions
V originále
The internationalisation of entrepreneurial activities is a necessity for the majority of entrepreneurial subjects. The internationalisation of entrepreneurial activities is represented by the geographic expansion of entrepreneurial activities across national borders. Internationalisation is a phenomenon researched intensively over the last few decades from a variety of viewpoints. Issues such as the development of international activities and factors favouring or disfavouring internationalisation have been studied for both large enterprises as well as small and medium enterprises. The internationalisation of entrepreneurship activities counts among long-lasting strategic decisions; these decisions bring significant changes in running an enterprise and are conditioned by them as well. The entrance of an enterprise on the market itself allows for a significant opportunity, so long as the said enterprise possesses the proper readiness, which grants it the chance to develop entrepreneurial activities (business) in the foreign markets. Entrepreneurial activities in international markets bring significant changes in competitive strategy. The objective of this chapter is to identify a possible connection between competitive strategy and international activities in the internationalisation of the studied enterprises. The study is based on primary data collected from a recent survey of enterprises from the Czech Republic. The relationships of interest are analysed using relevant regression techniques
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