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@book{55891, author = {Kotler, Philip and Keller, Kevin Lane}, address = {Harlow}, edition = {15th}, location = {Harlow}, isbn = {978-1-292-09262-1}, publisher = {Pearson Education Limited}, title = {Marketing Management}, year = {2016} }
TY - BOOK ID - 55891 AU - Kotler, Philip - Keller, Kevin Lane PY - 2016 TI - Marketing Management PB - Pearson Education Limited CY - Harlow SN - 9781292092621 ER -
KOTLER, Philip a Kevin Lane KELLER. \textit{Marketing Management}. 15th. Harlow: Pearson Education Limited, 2016. ISBN~978-1-292-09262-1.
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