Marketing Management

@book{55891,
   author = {Kotler, Philip and Keller, Kevin Lane},
   address = {Harlow},
   edition = {15th},
   location = {Harlow},
   isbn = {978-1-292-09262-1},
   publisher = {Pearson Education Limited},
   title = {Marketing Management},
   year = {2016}
}

TY  - BOOK
ID  - 55891
AU  - Kotler, Philip - Keller, Kevin Lane
PY  - 2016
TI  - Marketing Management
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292092621
ER  - 

KOTLER, Philip a Kevin Lane KELLER. \textit{Marketing Management}. 15th. Harlow: Pearson Education Limited, 2016. ISBN~978-1-292-09262-1.