Fundamentals of Marketing

@book{55892,
   author = {BAINES, P S and WHITEHOUSE, P and ANTONETTI, and ROSENGREN, },
   address = {Oxford},
   edition = {2nd},
   location = {Oxford},
   isbn = {978-0-19-882925-6},
   publisher = {Oxford University Press},
   title = {Fundamentals of Marketing},
   year = {2021}
}

TY  - BOOK
ID  - 55892
AU  - BAINES, P S - WHITEHOUSE, P - ANTONETTI,
AU  - ROSENGREN,
PY  - 2021
TI  - Fundamentals of Marketing
PB  - Oxford University Press
CY  - Oxford
SN  - 9780198829256
ER  - 

BAINES, P S, P WHITEHOUSE, ANTONETTI and ROSENGREN. \textit{Fundamentals of Marketing}. 2nd. Oxford: Oxford University Press, 2021. ISBN~978-0-19-882925-6.