Foundations of Marketing

@book{55893,
   author = {FAHY, J and JOBBER, },
   address = {London},
   edition = {Foundations of Marketing},
   location = {London},
   isbn = {978-1-5268-4734-8},
   publisher = {McGraw-Hill Education},
   title = {Foundations of Marketing},
   year = {2019}
}

TY  - BOOK
ID  - 55893
AU  - FAHY, J - JOBBER,
PY  - 2019
TI  - Foundations of Marketing
PB  - McGraw-Hill Education
CY  - London
SN  - 9781526847348
ER  - 

FAHY, J and JOBBER. \textit{Foundations of Marketing}. Foundations of Marketing. London: McGraw-Hill Education, 2019. ISBN~978-1-5268-4734-8.