Principles of Marketing. Global Edition.

@book{55894,
   author = {KOTLER, P and ARMSTRONG, },
   address = {Harlow},
   edition = {17th},
   location = {Harlow},
   isbn = {978-1-292-22017-8},
   publisher = {Pearson Education Limited},
   title = {Principles of Marketing. Global Edition.},
   year = {2018}
}

TY  - BOOK
ID  - 55894
AU  - KOTLER, P - ARMSTRONG,
PY  - 2018
TI  - Principles of Marketing. Global Edition.
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292220178
ER  - 

KOTLER, P and ARMSTRONG. \textit{Principles of Marketing. Global Edition.}. 17th. Harlow: Pearson Education Limited, 2018. ISBN~978-1-292-22017-8.