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@book{55894, author = {KOTLER, P and ARMSTRONG, }, address = {Harlow}, edition = {17th}, location = {Harlow}, isbn = {978-1-292-22017-8}, publisher = {Pearson Education Limited}, title = {Principles of Marketing. Global Edition.}, year = {2018} }
TY - BOOK ID - 55894 AU - KOTLER, P - ARMSTRONG, PY - 2018 TI - Principles of Marketing. Global Edition. PB - Pearson Education Limited CY - Harlow SN - 9781292220178 ER -
KOTLER, P a ARMSTRONG. \textit{Principles of Marketing. Global Edition.}. 17th. Harlow: Pearson Education Limited, 2018. ISBN~978-1-292-22017-8.
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