@book{55897,
   author = {MALHOTRA, N K and NUNAN, D and BIRKS, D F},
   address = {Harlow},
   edition = {5th},
   location = {Harlow},
   isbn = {978-1-292-10312-9},
   publisher = {Pearson Education Limited},
   title = {Marketing Research: An Applied Approach},
   year = {2017}
}

TY  - BOOK
ID  - 55897
AU  - MALHOTRA, N K - NUNAN, D - BIRKS, D F
PY  - 2017
TI  - Marketing Research: An Applied Approach
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292103129
ER  - 

MALHOTRA, N K, D NUNAN a D F BIRKS. \textit{Marketing Research: An Applied Approach}. Online. 5th. Harlow: Pearson Education Limited, 2017. ISBN~978-1-292-10312-9. [citováno 2024-04-24]