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@book{55898, author = {PELSMACKER, P and GEUENS, M and BERGH, J}, address = {Harlow}, edition = {7th}, location = {Harlow}, isbn = {978-1-292-32789-1}, publisher = {Pearson Education Limited}, title = {Marketing Communications: a European Perspective}, year = {2021} }
TY - BOOK ID - 55898 AU - PELSMACKER, P - GEUENS, M - BERGH, J PY - 2021 TI - Marketing Communications: a European Perspective PB - Pearson Education Limited CY - Harlow SN - 9781292327891 ER -
PELSMACKER, P, M GEUENS a J BERGH. \textit{Marketing Communications: a European Perspective}. 7th. Harlow: Pearson Education Limited, 2021. ISBN~978-1-292-32789-1.
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