Marketing Communications: a European Perspective

@book{55898,
   author = {PELSMACKER, P and GEUENS, M and BERGH, J},
   address = {Harlow},
   edition = {7th},
   location = {Harlow},
   isbn = {978-1-292-32789-1},
   publisher = {Pearson Education Limited},
   title = {Marketing Communications: a European Perspective},
   year = {2021}
}

TY  - BOOK
ID  - 55898
AU  - PELSMACKER, P - GEUENS, M - BERGH, J
PY  - 2021
TI  - Marketing Communications: a European Perspective
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292327891
ER  - 

PELSMACKER, P, M GEUENS and J BERGH. \textit{Marketing Communications: a European Perspective}. 7th. Harlow: Pearson Education Limited, 2021. ISBN~978-1-292-32789-1.