B
2021
Marketing Communications: a European Perspective
PELSMACKER, P; M GEUENS and J BERGH
Basic information
Original name
Marketing Communications: a European Perspective
Authors
PELSMACKER, P; M GEUENS and J BERGH
Edition
7th. Harlow, 2021
Publisher
Pearson Education Limited
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Marked to be transferred to RIV
No
Organization unit
School of Business Administration in Karvina
Tags
International impact, Reviewed
Displayed: 31/7/2026 21:54