Integrated Advertising, Promotion, and Marketing Communications

@misc{55900,
   author = {CLOW, K and BAACK, },
   address = {Harlow},
   edition = {9th},
   location = {Harlow},
   isbn = {978-1-292-41121-7},
   publisher = {Pearson Education Limited},
   title = {Integrated Advertising, Promotion, and Marketing Communications},
   year = {2022}
}

TY  - GEN
ID  - 55900
AU  - CLOW, K - BAACK,
PY  - 2022
TI  - Integrated Advertising, Promotion, and Marketing Communications
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292411217
ER  - 

CLOW, K a BAACK. \textit{Integrated Advertising, Promotion, and Marketing Communications}. 9th. Harlow: Pearson Education Limited, 2022. ISBN~978-1-292-41121-7.