B 2018

Integrated Marketing Communication: Creative strategy from Idea to Implementation

BLAKEMAN, R

Basic information

Original name

Integrated Marketing Communication: Creative strategy from Idea to Implementation

Authors

BLAKEMAN, R

Edition

3th. London, 2018

Publisher

Rowman & Littlefield

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

No

Organization unit

School of Business Administration in Karvina

ISBN

978-1-5381-0105-6

Tags

International impact, Reviewed
Changed: 6/1/2022 17:20, Ing. Kateřina Matušínská, Ph.D.
Displayed: 29/10/2026 08:54