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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2019

Marketing Communications: Touchpoints, Sharing and Disruption

FILL, CH and S TURNBULL

Basic information

Original name

Marketing Communications: Touchpoints, Sharing and Disruption

Authors

FILL, CH and S TURNBULL

Edition

8th. Harlow, 2019

Publisher

Pearson Education Limited

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-23497-7

Tags

International impact, Reviewed

Changed: 6/1/2022 17:22, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

FILL, CH and S TURNBULL. Marketing Communications: Touchpoints, Sharing and Disruption. 8th. Harlow: Pearson Education Limited, 2019. ISBN 978-1-292-23497-7.

@book{55902,
   author = {FILL, CH and TURNBULL, S},
   address = {Harlow},
   edition = {8th},
   location = {Harlow},
   isbn = {978-1-292-23497-7},
   publisher = {Pearson Education Limited},
   title = {Marketing Communications: Touchpoints, Sharing and Disruption},
   year = {2019}
}

TY  - BOOK
ID  - 55902
AU  - FILL, CH - TURNBULL, S
PY  - 2019
TI  - Marketing Communications: Touchpoints, Sharing and Disruption
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292234977
ER  -

FILL, CH and S TURNBULL. \textit{Marketing Communications: Touchpoints, Sharing and Disruption}. 8th. Harlow: Pearson Education Limited, 2019. ISBN~978-1-292-23497-7.