FILL, CH and S TURNBULL. Marketing Communications: Touchpoints, Sharing and Disruption. 8th. Harlow: Pearson Education Limited, 2019. ISBN 978-1-292-23497-7.
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Basic information
Original name Marketing Communications: Touchpoints, Sharing and Disruption
Authors FILL, CH and S TURNBULL.
Edition 8th. Harlow, 2019.
Publisher Pearson Education Limited
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit School of Business Administration in Karvina
ISBN 978-1-292-23497-7
Tags International impact, Reviewed
Changed by Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 6/1/2022 17:22.
PrintDisplayed: 21/5/2024 23:07