B 2018

Marketing Communications: Objectives, Strategy, Tactics

ROSSITER, R J, L PERCY and L BERGKVIST

Basic information

Original name

Marketing Communications: Objectives, Strategy, Tactics

Authors

ROSSITER, R J, L PERCY and L BERGKVIST

Edition

London, 2018

Publisher

Sage Publications Ltd

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-5264-3865-2

Tags

International impact, Reviewed
Changed: 6/1/2022 17:38, Ing. Kateřina Matušínská, Ph.D.
Displayed: 5/4/2025 12:00