B
2018
Marketing Communications: Objectives, Strategy, Tactics
ROSSITER, R J, L PERCY and L BERGKVIST
Operations
Citovat
Print
Basic information
Original name
Marketing Communications: Objectives, Strategy, Tactics
Authors
ROSSITER, R J, L PERCY and L BERGKVIST
Edition
London, 2018
Publisher
Sage Publications Ltd
Other information
Type of outcome
Odborná kniha
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
School of Business Administration in Karvina
ISBN
978-1-5264-3865-2
Tags
International impact, Reviewed
Změněno: 6/1/2022 17:38,
Ing. Kateřina Matušínská, Ph.D.
Displayed:
30/11/2024 10:39