B 2017

Essentials of Services Marketing. Global Edition

WIRTZ, J; CH and LOVELOCK

Basic information

Original name

Essentials of Services Marketing. Global Edition

Authors

WIRTZ, J; CH and LOVELOCK

Edition

3rd. Harlow, 2017

Publisher

Pearson Education Limited.

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-09006-1

Tags

International impact, Reviewed
Changed: 6/1/2022 18:50, Ing. Kateřina Matušínská, Ph.D.
Displayed: 1/11/2025 23:23