B
2017
Essentials of Services Marketing. Global Edition
WIRTZ, J, CH and LOVELOCK
Basic information
Original name
Essentials of Services Marketing. Global Edition
Authors
WIRTZ, J, CH and LOVELOCK
Edition
3rd. Harlow, 2017
Publisher
Pearson Education Limited.
Other information
Type of outcome
Odborná kniha
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
School of Business Administration in Karvina
Tags
International impact, Reviewed
Displayed: 30/11/2024 06:06