| KARLÍČEK, M and KOL. Základy marketingu. 2nd ed. Praha: Grada Publishing, 2018. ISBN 978-80-247-5869-5. |
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| Basic information | |
|---|---|
| Original name | Základy marketingu |
| Authors | KARLÍČEK, M and KOL. |
| Edition | 2. vyd. Praha, 2018. |
| Publisher | Grada Publishing |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | School of Business Administration in Karvina |
| ISBN | 978-80-247-5869-5 |
| Tags | International impact, Reviewed |
| Changed by | Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 7/1/2022 09:50. |
PrintDisplayed: 28/5/2023 18:18