KARLÍČEK, M and KOL. Základy marketingu. 2nd ed. Praha: Grada Publishing, 2018. ISBN 978-80-247-5869-5.
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Basic information
Original name Základy marketingu
Authors KARLÍČEK, M and KOL.
Edition 2. vyd. Praha, 2018.
Publisher Grada Publishing
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit School of Business Administration in Karvina
ISBN 978-80-247-5869-5
Tags International impact, Reviewed
Changed by Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 7/1/2022 09:50.
PrintDisplayed: 28/5/2023 18:18