Strategic brand management

@book{56242,
   author = {ROSENBAUMandELLIOTT, R and PERCY, L and PERVAN, S},
   address = {Oxford},
   location = {Oxford},
   isbn = {978-0-19-879780-7},
   publisher = {Oxford University Press},
   title = {Strategic brand management},
   year = {2019}
}

TY  - BOOK
ID  - 56242
AU  - ROSENBAUM-ELLIOTT, R - PERCY, L - PERVAN, S
PY  - 2019
TI  - Strategic brand management
PB  - Oxford University Press
CY  - Oxford
SN  - 9780198797807
ER  - 

ROSENBAUM-ELLIOTT, R, L PERCY a S PERVAN. \textit{Strategic brand management}. Oxford: Oxford University Press, 2019. ISBN~978-0-19-879780-7.