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@book{56242, author = {ROSENBAUMandELLIOTT, R and PERCY, L and PERVAN, S}, address = {Oxford}, location = {Oxford}, isbn = {978-0-19-879780-7}, publisher = {Oxford University Press}, title = {Strategic brand management}, year = {2019} }
TY - BOOK ID - 56242 AU - ROSENBAUM-ELLIOTT, R - PERCY, L - PERVAN, S PY - 2019 TI - Strategic brand management PB - Oxford University Press CY - Oxford SN - 9780198797807 ER -
ROSENBAUM-ELLIOTT, R, L PERCY a S PERVAN. \textit{Strategic brand management}. Oxford: Oxford University Press, 2019. ISBN~978-0-19-879780-7.
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