B 2019

Strategic brand management

ROSENBAUM-ELLIOTT, R; L PERCY and S PERVAN

Basic information

Original name

Strategic brand management

Authors

ROSENBAUM-ELLIOTT, R; L PERCY and S PERVAN

Edition

Oxford, 2019

Publisher

Oxford University Press

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

No

ISBN

978-0-19-879780-7
Changed: 13/1/2022 15:25, Ing. Michal Stoklasa, Ph.D.
Displayed: 27/10/2026 14:51