International marketing

@book{56243,
   author = {CATEORA, P R and GILLY, M C and GRAHAM, J L},
   address = {New York},
   location = {New York},
   isbn = {978-1-260-54787-0},
   publisher = {Mc Graw Hill},
   title = {International marketing},
   year = {2019}
}

TY  - BOOK
ID  - 56243
AU  - CATEORA, P R - GILLY, M C - GRAHAM, J L
PY  - 2019
TI  - International marketing
PB  - Mc Graw Hill
CY  - New York
SN  - 9781260547870
ER  - 

CATEORA, P R, M C GILLY a J L GRAHAM. \textit{International marketing}. New York: Mc Graw Hill, 2019. ISBN~978-1-260-54787-0.