B 2019

International marketing

CATEORA, P R, M C GILLY and J L GRAHAM

Basic information

Original name

International marketing

Authors

CATEORA, P R, M C GILLY and J L GRAHAM

Edition

New York, 2019

Publisher

Mc Graw Hill

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

ISBN

978-1-260-54787-0
Changed: 13/1/2022 15:29, Ing. Michal Stoklasa, Ph.D.
Displayed: 17/5/2025 00:47