Impact of Introducing the Middle Alternative: Meta-Analytic
Approach

D 2021

Impact of Introducing the Middle Alternative: Meta-Analytic Approach

KUBALOVÁ, Radka

Základní údaje

Originální název

Impact of Introducing the Middle Alternative: Meta-Analytic Approach

Autoři

KUBALOVÁ, Radka (203 Česká republika, garant, domácí)

Vydání

Belgrade, EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS. od s. 93-99, 7 s. 2021

Nakladatel

ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50204 Business and management

Stát vydavatele

Srbsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

URL

Kód RIV

RIV/47813059:19520/21:A0000261

Organizační jednotka

Obchodně podnikatelská fakulta v Karviné

ISBN

978-86-80194-44-8

ISSN

DOI

http://dx.doi.org/10.31410/EMAN.S.P.2021.93

Klíčová slova anglicky

Compromise; Consumer; Context Effect; Decision-making

Změněno: 28. 12. 2022 11:13, Ing. Radka Kubalová, Ph.D.

Anotace

V originále

This paper explores the impact of adding a compromise alternative into the choice set taking into account the previous findings in the literature. The paper takes a meta-analytical approach when examining the results of previously published peer-reviewed studies which included specific product categories in their study design. The literature selection process generated 69 choice set comparisons across 8 scientific studies including over 14 000 individual observations which allow examining the compromise effect in a broader view.

Citovat

KUBALOVÁ, Radka. Impact of Introducing the Middle Alternative: Meta-Analytic Approach. Online. In Vuk Bevanda. EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS. Belgrade: ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN, 2021, s. 93-99. ISBN 978-86-80194-44-8. Dostupné z: https://dx.doi.org/10.31410/EMAN.S.P.2021.93.

@inproceedings{56462,
   author = {Kubalová, Radka},
   address = {Belgrade},
   booktitle = {EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS.},
   doi = {http://dx.doi.org/10.31410/EMAN.S.P.2021.93},
   editor = {Vuk Bevanda},
   keywords = {Compromise; Consumer; Context Effect; Decision-making},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Belgrade},
   isbn = {978-86-80194-44-8},
   pages = {93-99},
   publisher = {ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN},
   title = {Impact of Introducing the Middle Alternative: Meta-Analytic Approach},
   url = {https://eman-conference.org/wp-content/uploads/2021/10/EMAN_2021-Selected-WEB.pdf},
   year = {2021}
}

TY  - JOUR
ID  - 56462
AU  - Kubalová, Radka
PY  - 2021
TI  - Impact of Introducing the Middle Alternative: Meta-Analytic Approach
PB  - ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN
CY  - Belgrade
SN  - 9788680194448
KW  - Compromise
KW  - Consumer
KW  - Context Effect
KW  - Decision-making
UR  - https://eman-conference.org/wp-content/uploads/2021/10/EMAN_2021-Selected-WEB.pdf
N2  - This paper explores the impact of adding a compromise alternative into the choice set taking into account the previous findings in the literature. The paper takes a meta-analytical approach when examining the results of previously published peer-reviewed studies which included specific product categories in their study design. The literature selection process generated 69 choice set comparisons across 8 scientific studies including over 14 000 individual observations which allow examining the compromise effect in a broader view.
ER  -

KUBALOVÁ, Radka. Impact of Introducing the Middle Alternative: Meta-Analytic Approach. Online. In Vuk Bevanda. \textit{EMAN 2021 – Economics \&{} Management: How to Cope with Disrupted Times. SELECTED PAPERS.}. Belgrade: ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN, 2021, s.~93-99. ISBN~978-86-80194-44-8. Dostupné z: https://dx.doi.org/10.31410/EMAN.S.P.2021.93.

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