Detailed Information on Publication Record
2021
Impact of Introducing the Middle Alternative: Meta-Analytic Approach
KUBALOVÁ, RadkaBasic information
Original name
Impact of Introducing the Middle Alternative: Meta-Analytic Approach
Authors
KUBALOVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution)
Edition
Belgrade, EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS. p. 93-99, 7 pp. 2021
Publisher
ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50204 Business and management
Country of publisher
Serbia
Confidentiality degree
is not subject to a state or trade secret
Publication form
electronic version available online
References:
RIV identification code
RIV/47813059:19520/21:A0000261
Organization unit
School of Business Administration in Karvina
ISBN
978-86-80194-44-8
ISSN
Keywords in English
Compromise; Consumer; Context Effect; Decision-making
Changed: 28/12/2022 11:13, Ing. Radka Kubalová, Ph.D.
Abstract
V originále
This paper explores the impact of adding a compromise alternative into the choice set taking into account the previous findings in the literature. The paper takes a meta-analytical approach when examining the results of previously published peer-reviewed studies which included specific product categories in their study design. The literature selection process generated 69 choice set comparisons across 8 scientific studies including over 14 000 individual observations which allow examining the compromise effect in a broader view.