KUBALOVÁ, Radka. Impact of Introducing the Middle Alternative: Meta-Analytic Approach. Online. In Vuk Bevanda. EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS. Belgrade: ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN, 2021, p. 93-99. ISBN 978-86-80194-44-8. Available from: https://dx.doi.org/10.31410/EMAN.S.P.2021.93. |
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Basic information | |
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Original name | Impact of Introducing the Middle Alternative: Meta-Analytic Approach |
Authors | KUBALOVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution). |
Edition | Belgrade, EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS. p. 93-99, 7 pp. 2021. |
Publisher | ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN |
Other information | |
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Original language | English |
Type of outcome | Proceedings paper |
Field of Study | 50204 Business and management |
Country of publisher | Serbia |
Confidentiality degree | is not subject to a state or trade secret |
Publication form | electronic version available online |
WWW | URL |
RIV identification code | RIV/47813059:19520/21:A0000261 |
Organization unit | School of Business Administration in Karvina |
ISBN | 978-86-80194-44-8 |
ISSN | 2683-4510 |
Doi | http://dx.doi.org/10.31410/EMAN.S.P.2021.93 |
Keywords in English | Compromise; Consumer; Context Effect; Decision-making |
Changed by | Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 28/12/2022 11:13. |
Abstract |
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This paper explores the impact of adding a compromise alternative into the choice set taking into account the previous findings in the literature. The paper takes a meta-analytical approach when examining the results of previously published peer-reviewed studies which included specific product categories in their study design. The literature selection process generated 69 choice set comparisons across 8 scientific studies including over 14 000 individual observations which allow examining the compromise effect in a broader view. |