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@inproceedings{56462, author = {Kubalová, Radka}, address = {Belgrade}, booktitle = {EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS.}, doi = {http://dx.doi.org/10.31410/EMAN.S.P.2021.93}, editor = {Vuk Bevanda}, keywords = {Compromise; Consumer; Context Effect; Decision-making}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Belgrade}, isbn = {978-86-80194-44-8}, pages = {93-99}, publisher = {ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN}, title = {Impact of Introducing the Middle Alternative: Meta-Analytic Approach}, url = {https://eman-conference.org/wp-content/uploads/2021/10/EMAN_2021-Selected-WEB.pdf}, year = {2021} }
TY - JOUR ID - 56462 AU - Kubalová, Radka PY - 2021 TI - Impact of Introducing the Middle Alternative: Meta-Analytic Approach PB - ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN CY - Belgrade SN - 9788680194448 KW - Compromise KW - Consumer KW - Context Effect KW - Decision-making UR - https://eman-conference.org/wp-content/uploads/2021/10/EMAN_2021-Selected-WEB.pdf N2 - This paper explores the impact of adding a compromise alternative into the choice set taking into account the previous findings in the literature. The paper takes a meta-analytical approach when examining the results of previously published peer-reviewed studies which included specific product categories in their study design. The literature selection process generated 69 choice set comparisons across 8 scientific studies including over 14 000 individual observations which allow examining the compromise effect in a broader view. ER -
KUBALOVÁ, Radka. Impact of Introducing the Middle Alternative: Meta-Analytic Approach. Online. In Vuk Bevanda. \textit{EMAN 2021 – Economics \&{} Management: How to Cope with Disrupted Times. SELECTED PAPERS.}. Belgrade: ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN, 2021, p.~93-99. ISBN~978-86-80194-44-8. Available from: https://dx.doi.org/10.31410/EMAN.S.P.2021.93.
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