KUBALOVÁ, Radka. Impact of Introducing the Middle Alternative: Meta-Analytic Approach. Online. In Vuk Bevanda. EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS. Belgrade: ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN, 2021, p. 93-99. ISBN 978-86-80194-44-8. Available from: https://dx.doi.org/10.31410/EMAN.S.P.2021.93.
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Basic information
Original name Impact of Introducing the Middle Alternative: Meta-Analytic Approach
Authors KUBALOVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution).
Edition Belgrade, EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS. p. 93-99, 7 pp. 2021.
Publisher ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Serbia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/47813059:19520/21:A0000261
Organization unit School of Business Administration in Karvina
ISBN 978-86-80194-44-8
ISSN 2683-4510
Doi http://dx.doi.org/10.31410/EMAN.S.P.2021.93
Keywords in English Compromise; Consumer; Context Effect; Decision-making
Changed by Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 28/12/2022 11:13.
Abstract
This paper explores the impact of adding a compromise alternative into the choice set taking into account the previous findings in the literature. The paper takes a meta-analytical approach when examining the results of previously published peer-reviewed studies which included specific product categories in their study design. The literature selection process generated 69 choice set comparisons across 8 scientific studies including over 14 000 individual observations which allow examining the compromise effect in a broader view.
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