Detailed Information on Publication Record
2021
Impact of Introducing the Middle Alternative: Meta-Analytic Approach
KUBALOVÁ, RadkaBasic information
Original name
Impact of Introducing the Middle Alternative: Meta-Analytic Approach
Authors
KUBALOVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution)
Edition
Belgrade, EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS. p. 93-99, 7 pp. 2021
Publisher
ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50204 Business and management
Country of publisher
Serbia
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
References:
RIV identification code
RIV/47813059:19520/21:A0000261
Organization unit
School of Business Administration in Karvina
ISBN
978-86-80194-44-8
ISSN
Keywords in English
Compromise; Consumer; Context Effect; Decision-making
Změněno: 28/12/2022 11:13, Ing. Radka Kubalová, Ph.D.
Abstract
V originále
This paper explores the impact of adding a compromise alternative into the choice set taking into account the previous findings in the literature. The paper takes a meta-analytical approach when examining the results of previously published peer-reviewed studies which included specific product categories in their study design. The literature selection process generated 69 choice set comparisons across 8 scientific studies including over 14 000 individual observations which allow examining the compromise effect in a broader view.