KAJZAR, Patrik, Radim DOLÁK and Radmila KRKOŠKOVÁ. Using Google Trends in International Tourism: A Case Study of the Czech and Slovak Republics. Academica Turistica - Tourism and Innovation Journal. 2021, vol. 14, No 2, p. 205-216. ISSN 2335-4194. Available from: https://dx.doi.org/10.26493/2335-4194.14.205-216.
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Basic information
Original name Using Google Trends in International Tourism: A Case Study of the Czech and Slovak Republics
Authors KAJZAR, Patrik (203 Czech Republic, guarantor, belonging to the institution), Radim DOLÁK (203 Czech Republic, belonging to the institution) and Radmila KRKOŠKOVÁ (203 Czech Republic, belonging to the institution).
Edition Academica Turistica - Tourism and Innovation Journal, 2021, 2335-4194.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50901 Other social sciences
Country of publisher Slovenia
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/47813059:19520/21:A0000274
Organization unit School of Business Administration in Karvina
Doi http://dx.doi.org/10.26493/2335-4194.14.205-216
Keywords in English Google Trends; tourism;Czech; Slovak; seaside resorts
Changed by Changed by: Ing. Patrik Kajzar, Ph.D., učo 17240. Changed: 3/5/2022 16:47.
Abstract
This paper deals with using Google Trends in International Tourism. The attention will be focused on analysing the behaviour of Czech and Slovak tourists travelling to seaside resorts between the years 2010–2019. This paper aims to determine whether there is a connection between the data from the official statistics where Czech and Slovak tourists went and what they were searching on Google Search. The authors also compare the Google Trends analysis with the statistical data for Czech and Slo- vak tourists travelling to seaside resorts. The paper uses the data from 2010 related to the popularity of Czech and Slovak destinations; the data from 2019 to Decem- ber is not available yet. This paper will also provide detailed statistical reports using the Spearman’s rank correlation coefficient. It is very important to mention that this article focuses only on the Google Trends analysis for the travelling category. Des- tination selection is a complex process that is influenced by many factors. Google Trends is a useful tool for a prediction about travelling to seaside resorts, but that does not always accurately reflect the popularity of a destination compared to statis- tics.
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