BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ. Changes in Online Grocery Shopping: The New Normal for Generation Z? Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius, 2021, p. 15-25. ISBN 978-80-572-0220-2.
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Basic information
Original name Changes in Online Grocery Shopping: The New Normal for Generation Z?
Authors BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ.
Edition Trnava, p. 15-25, 11 pp. 2021.
Publisher Faculty of Mass Media Communication, University of SS. Cyril and Methodius
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
WWW Odkaz na sborník
Organization unit School of Business Administration in Karvina
ISBN 978-80-572-0220-2
ISSN 1339-5726
Keywords in English Consumer Behaviour; Generation Z; Grocery shopping; Retailing
Changed by Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 21/1/2022 12:53.
Abstract
The acceleration of online grocery shopping in recent years shows the widening acceptance of this way of shopping for grocery. Despite the fact that millennials are among the largest customer segment in this area, companies should not only focus on them, but also start strategically targeting the emerging generation of shoppers known as Generation Z. Therefore, the aim of this paper is to explore the potential of online grocery shopping among Generation Z and identify the most significant factors influencing the online retailer choice of these potential customers.
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