HLAWICZKA, Roman, Zdenko METZKER, Josef MAROUŠEK and Khurram Ajaz KHAM. The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation. Journal of Tourism and Services. Praha: Center for International Scientific Research of VSO and VSPP, 2021, vol. 12, No 23, p. 217-236. ISSN 1804-5650. Available from: https://dx.doi.org/10.29036/JOTS.V12I23.328. |
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@article{56842, author = {Hlawiczka, Roman and Metzker, Zdenko and Maroušek, Josef and Kham, Khurram Ajaz}, article_location = {Praha}, article_number = {23}, doi = {http://dx.doi.org/10.29036/JOTS.V12I23.328}, keywords = {Business environment; CSR; Market area; Operational business area; Services; SMEs; Tourism; V4 countries}, language = {eng}, issn = {1804-5650}, journal = {Journal of Tourism and Services}, title = {The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation.}, url = {https://jots.cz/index.php/JoTS/article/view/328}, volume = {12}, year = {2021} }
TY - JOUR ID - 56842 AU - Hlawiczka, Roman - Metzker, Zdenko - Maroušek, Josef - Kham, Khurram Ajaz PY - 2021 TI - The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation. JF - Journal of Tourism and Services VL - 12 IS - 23 SP - 217-236 EP - 217-236 PB - Center for International Scientific Research of VSO and VSPP SN - 18045650 KW - Business environment KW - CSR KW - Market area KW - Operational business area KW - Services KW - SMEs KW - Tourism KW - V4 countries UR - https://jots.cz/index.php/JoTS/article/view/328 N2 - Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints. © 2021 Center for International Scientific Research of VSO and VSPP. All Rights Reserved ER -
HLAWICZKA, Roman, Zdenko METZKER, Josef MAROUŠEK and Khurram Ajaz KHAM. The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation. \textit{Journal of Tourism and Services}. Praha: Center for International Scientific Research of VSO and VSPP, 2021, vol.~12, No~23, p.~217-236. ISSN~1804-5650. Available from: https://dx.doi.org/10.29036/JOTS.V12I23.328.
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