J 2021

The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation.

HLAWICZKA, Roman, Zdenko METZKER, Josef MAROUŠEK and Khurram Ajaz KHAM

Basic information

Original name

The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation.

Name in Czech

Vnímání trhu a provozní oblasti podnikání podle odvětví služeb a společností cestovního ruchu z hlediska provádění sociální odpovědnosti podniků.

Authors

HLAWICZKA, Roman (203 Czech Republic, belonging to the institution), Zdenko METZKER, Josef MAROUŠEK and Khurram Ajaz KHAM

Edition

Journal of Tourism and Services, Praha, Center for International Scientific Research of VSO and VSPP, 2021, 1804-5650

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/47813059:19520/21:A0000276

Organization unit

School of Business Administration in Karvina

DOI

Keywords in English

Business environment; CSR; Market area; Operational business area; Services; SMEs; Tourism; V4 countries
Změněno: 4/1/2023 11:35, Ing. Roman Hlawiczka, Ph.D.

Abstract

V originále

Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints. © 2021 Center for International Scientific Research of VSO and VSPP. All Rights Reserved