We consider the Blandford-Znajek process of electromagnetic extraction of energy from a general axially symmetric asymptotically flat slowly rotating black hole. Using the general parametrization of the black-hole spacetime we construct formulas for the flux of the magnetic field and the rate of energy extraction, which are valid not only for the Kerr spacetime, but also for its arbitrary axially symmetric deformations. We show that in the dominant order these quantities depend only on a single deformation parameter, which relates the spin frequency of a black hole with its rotation parameter.