PLESNÍK, Pavol and Alexandr BURDA. Rebranding hotelu a jeho vliv na provoz (Rebranding the hotel and its impact on operations). 2021, p. 32 - 40, 8 pp. ISBN 978-80-7510-462-5.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Rebranding hotelu a jeho vliv na provoz
Name in Czech Rebranding hotelu a jeho vliv na provoz
Name (in English) Rebranding the hotel and its impact on operations
Authors PLESNÍK, Pavol and Alexandr BURDA.
Edition p. 32 - 40, 8 pp. 2021.
Other information
Original language Czech
Type of outcome Proceedings paper
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit Faculty of Philosophy and Science in Opava
ISBN 978-80-7510-462-5
Keywords (in Czech) hotelové služby, rebranding, stravovací úsek, wellness, mystery shopping, provozní změny
Keywords in English hotel services, rebranding, catering section, wellness, mystery shopping, operational changes
Tags Reviewed
Changed by Changed by: doc. RNDr. Pavol Plesník, PhD., učo 50574. Changed: 20/3/2022 16:20.
Abstract
Příspěvek se zabývá problematikou rebrandingu ubytovacího střediska, jeho procesem a efekty. Popisuje jednotlivé kroky a fáze rebrandingu tak, jak byl aplikován v konkrétním hotelu v Opavě. Cílem příspěvku je poukázat na jednotlivé kroky procesu, které jsou pro úspěch nezbytné, jakož i jaké činnosti a aktivity je třeba zrealizovat a brát v úvahu. Příspěvek vychází ze zkušenosti jednoho z autorů, který osobně řídil celý proces rebrandingu v daném hotelu. Navzdory prvním úspěchům nebyl celý proces dokončen zejména z důvodu pandemie koronaviru.
Abstract (in English)
The paper deals with the issue of rebranding of the accommodation center, its process and effects. It describes the individual steps and phases of rebranding as it was applied in a specific hotel in Opava. The aim of the paper is to point out the individual steps of the process, which are necessary for success, as well as what activities need to be implemented and taken into account. The article is based on the experience of one of the authors, who personally managed the entire process of rebranding in the hotel. Despite the first successes, the whole process was not completed, mainly due to a coronavirus pandemic
PrintDisplayed: 7/5/2024 19:12