Detailed Information on Publication Record
2022
INVESTMENT IN INNOVATION – PERFORMANCE SUPPORT OR WASTED MONEY?
DUHÁČEK ŠEBESTOVÁ, JarmilaBasic information
Original name
INVESTMENT IN INNOVATION – PERFORMANCE SUPPORT OR WASTED MONEY?
Authors
DUHÁČEK ŠEBESTOVÁ, Jarmila (203 Czech Republic, guarantor, belonging to the institution)
Edition
Olomouc, International Days of Science 2022, p. 86-95, 10 pp. 2022
Publisher
MVSO
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
References:
RIV identification code
RIV/47813059:19520/22:A0000322
Organization unit
School of Business Administration in Karvina
ISBN
978-80-7455-100-0
Keywords in English
Innovations; external sources; financial planning; ROI
Tags
International impact, Reviewed
Změněno: 11/11/2022 08:00, doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D.
Abstract
V originále
Innovations are critical in business; however, the return on investment in innovations is longer and riskier than other investments, so entrepreneurs frequently consider how much to invest during the Covid-19 period. Based on primary research, this article investigates the motivations for investment when a 60% profit is typically invested with a model return of around 10%. The findings are based on an empirical study conducted in the Czech Republic (589 respondents, omnibus survey). Furthermore, the study concludes that business experience has a positive influence on innovation investment and future development in order to increase investment share and they are affected by external and internal mixture of capital, when the ideal combination was found as 80% of investment back to the company and 80% directly to innovation to get 10% ROI.