| KOTLER, P., KELLER, K. Marketing Management. Prentice Hall, 2008. ISBN 9780131357976. |
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| Basic information | |
|---|---|
| Original name | Marketing Management |
| Authors | KOTLER, P., KELLER, K. |
| Edition | Prentice Hall, 2008. |
| Other information | |
|---|---|
| ISBN | 9780131357976 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |