The development of tourism causes a change in the traditional system model with the result of automation and digitization of processes. The article aim is to identify specific aspects, key characteristics and processes of digitization, automation and robotization in some areas of tourism, hospitality, spa and gastronomy based on the analysis of available information. A theoretical exploratory approach was used; systematic and chronological approach; analysis and synthesis; content analysis. The result is the introduction of a new system, digitized components and specific customer interactions.